Learn the basics of marketing
Download and read Marketing Matters: Brand Management Guide for the ARM Industry
Think about how you use other business sites and what they do to get you to take action.
What does your website say? Read this blog and understand why multiple audiences are a big challenge to any ARM marketing effort.
Walk before you run
Look at what you have – resources, marketing brochures, websites, etc.
Decide if your ARM firm should blog.
Get started with social media by implementing these 3 Ways ARM Firms Can Use Social Media to Boost Sales.
Read the Marketing Matters report again, and try to use the 4 tips.
The hard stuff
Is your website just a brochure? Better get it redesigned and optimized for search. And remember, you get what you pay for when it comes to design and development.
Design an email template that you can use to market your products or services. Make sure it’s compatible with all email clients.
Think about your content. Are you just listing features, or are you answering the questions your prospects may have? Maybe you need a thought leadership campaign specific to your target segment of the industry?
If you don’t have the resources in-house to take on all of these projects, consider working with an agency. But remember, generalists don’t always understand the complexities of the ARM industry. Get ARM marketing help from an agency with years of industry experience – Kaulkin Media Creative Services.
Naveen is the senior marketing manager for Kaulkin Media and has experience in both B2B and B2C marketing arenas. He writes and illustrates articles for insideARM about marketing in the ARM industry. If you’d like to discuss your company’s marketing, you may reach Naveen at 240-499-3826 or visit the Kaulkin Media Creative Services page. At DCS 2011 Naveen will be co-presenting the session Maximizing Your Marketing Dollar: Online Brand Management Strategies for the ARM Industry with insideARM Managing Editor Michael Klozotsky.