The writing seems to be on the wall in Zani v. Rite Aid. The Second Circuit’s decision, once unsealed, will add to the body of case law that will help the healthcare community further understand the boundaries between healthcare communications and marketing communications. As healthcare providers seek to build and maintain a relationship with consumers by communicating with them throughout the so-called “customer journey,” this case, like Latner, will have far-reaching implications for revenue cycle professionals.
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