Evolution of ARM: Up Next, Collaborative Intelligence

Editor's Note:  This interview is part of the iA Think Differently series. Written by or recorded with members of The iA Innovation Council the series of articles and videos showcases thought leadership in analytics, communications, payments, and compliance technology for the accounts receivable management industry.

The way we use words and phrases changes as our knowledge about the world around us evolves. For example, the first use of the term “gluten-free” appeared in 1927. Over the next 80 years, numerous studies about celiac disease and non-celiac gluten sensitivity emerged. And in 2013, almost 90 years after the term was first used, the FDA finally issued rules for labeling gluten-free food items.   

Such is the trajectory of language: Words and phrases enter our linguistic periphery before they enter our lexicons with their usage finally solidified and agreed upon — at least for a moment. 

The term “collaborative intelligence” is no exception. The concept originated in 1959, with Oliver Selfridge’s famous Pandemonium: A Paradigm for Learning, but the term itself only became more widely used and accepted following the coining of another, related term in 1994: collective intelligence. 

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