LiveVox CMO John McNamara to Discuss Recession Survival Tips at the CFSA Annual Conference

SAN FRANCISCO — LiveVox, the leading provider of hosted-dialer solutions, today announced that LiveVox Chief Marketing Officer John McNamara will discuss strategies for the payday advance industry to manage the current economic climate at the Community Financial Services Association annual conference Friday in Orlando.

Faced with increasingly uncertain economic conditions for borrowers of payday loans and increased regulatory scrutiny that could force lower fees, payday lenders should be assessing expenses and operations while employing an efficient way to both increase proactive consumer contacts and collections. McNamara, with 25 years in financial services and collections, is also Co-Founder of Fidelis Recovery Solutions Inc., of Marietta, Ga., which services several industries including the payday lenders.

“Payday lenders understand the value they bring to communities, but a tough economy and laws that threaten fee revenue will force this industry to take new approaches,” McNamara said. “Operational best practices, coupled with technology that increases customer service and, when needed, thoughtfully facilitates collections can increase revenues and improve margins.”