Series of PDF, Microsoft Word, and graphic files - delivered by mail on a customized USB "flip drive." Available electronically by email if you're in a rush.
This Kit Will Help You Make Money
The Collection Agency Lead Generation Kit is for those who want to better understand exactly how websites contribute to getting leads and business, as well as for those whose budgets don’t support hiring outside help to do custom work in this area. This Kit is geared specifically towards the unique needs of third party collection agencies and collection law firms.
We have designed the Collection Agency Lead Generation Kit to minimize the marketing theory, giving you cut-to-the-chase explanations and specific step-by-step instructions on what you should do.
Here's What You Get
Lesson 1: How to Identify the Keyword Phrases Your Clients Use to Search for Your Services
Lesson 2: How to Make Sure Google Finds Your Website and Displays It to Your Prospects
Lesson 3: How to Get to the Top of Google Search Results in a Positive Way (FYI - this is a continuing effort, not a one-time task)
Lesson 4: How to Develop Your Compelling Story
Lesson 5: How to Get Your Website to Help Make You Money (once people have found it)
Collateral: We have compiled some well-crafted explanations and graphics for issues and questions that most ARM firms are likely to face from clients and consumers. You can use these materials in your print collateral and your website to add third-party credibility to standard responses about the value of the ARM industry.
- - Collection agencies play a key role in the economy
- - Receivables decrease in value as they age
- - Complaints about collection agencies are misunderstood
- - Best practices for the client-collection agency partnership
You’ll find copy and graphics that you can paste into your collateral or include in your website as you deem appropriate. You may also wish to share this content with your sales staff, empowering them with information for conversations with clients and prospects.
This Kit Will Save You Money
If you already have a person or company who maintains your site, this Kit will be useful to you because you’ll save a lot of their time and your money by giving them very specific instructions.
If you don’t have someone to create or maintain your site, this Kit will help you get organized before engaging that resource, which will definitely save you money. At $480 this Kit provides exceptional value.
Think of how many hours -- and thousands of dollars -- you'd have to pay someone to educate you about all of the above topics and help you customize your website -- not to mention provide you with industry-specific copy to help you make a compelling case to prospects. And if you don't hire someone who deeply understands the ARM industry, they likely won't get it quite right the first time, so you'll be facing hidden costs in the form of re-work.
No doubt you will find someone willing to build you a whole website for the cost of this Kit; We have all made the mistake of going with the cheapest price. You know, in fact, that the collection industry struggles with this every day. You argue about all of the experience, compliance, and quality that your company brings, while your clients simply push you for the lowest possible fee. You know this is not a recipe for success.
There is no true solution to generating business for your company that comes without fair cost and/or effort. We guarantee that if you are willing to make the effort, you will find this Kit to provide value way beyond its price.
What Others Think
As a former journalist and PR/Social Media professional with 15 years experience, including time working directly in the ARM industry for both ACA International and with collection agency clients, I have to admit I was a bit skeptical when I first purchased the Collection Agency Lead Generator Kit. Could it really teach me anything new? Would I really find tips, techniques or strategies I hadn't already thought of and tried myself? I'm thrilled to say, "Yes I did" and then some!
The kit won me over from the moment I opened it up. Written in a conversational, breezy tone that speaks directly to ARM professionals, the kit is ridiculously easy to use, and it's laid out in an "off the shelf" manner so that you can instantly plug it into your own agency or firm's PR/Social Media plan.
In our industry, reputation is everything, and this is a kit that will enable any agency of any size to instantly and tangibly begin improving their online reputation. In particular, I found the ARM Industry-specific SEO tips, strategies and techniques extremely helpful and practical. Those sections alone are worth the price of the kit in my opinion. In addition, the "one size fits all" informational graphics, tip sheets and practical insights into how SEO really works with regards to the ARM Industry leaves you feeling empowered and emboldened to jump in and make significant strides for your agency.
-- John Nemo, former ACA International Public Relations Director, www.JohnNemoPR.com
Too much all at once? You can purchase the Lessons separately.
Bonus - Lesson 5 includes Lesson 4: How to Develop Your Compelling Story -- at no additional charge!