Among the social media platforms ripe for business application in the ARM industry, the one most frequently met with misgivings (if not outright scorn) is Twitter. I’m a believer in Twitter’s use value as a business tool. For example, without ever Tweeting, one can consume the day’s important news and up-to-the-minute events much more efficiently than scanning a newspaper or two.
If you run a debt collection agency, this means you can hop onto Twitter, quickly figure out what’s happening in the world that you need or want to pay attention to, and move on to more important stuff: you know, like your day job.
But this article really isn’t about social media or 140 character Tweets: it’s about student loans.
And it just so happens that through a social media platform like Twitter, via a source* of information that may not rank among the Top 10 (Top 100?) news outlets for ARM professionals, comes a pretty consequential message whether you’re a student loan debt collector or a parent about to send your kid to college:
And the message, in case you missed it is this: student loan debt is a growth industry.
Michael Klozotsky is the Chief Content Officer at insideARM.com. You should follow him on Twitter where he shares pretty much everything he knows that’s relevant to ARM companies, social media and marketing tips for business, and a little bit of nonsense now and again.