Lindsey Walters

Lindsey Walters

Content marketing is exactly what it sounds like: the marketing of valuable content to your target audience. What is so great about content marketing? This type of marketing allows you to step away from a sales-oriented focus and have the opportunity shape the conversation around something that you are an expert on. You can advise your readers, customers, or prospects while also remaining relevant to them.

Content marketing can come in many different shapes and sizes. In fact, you might already have started or participated in content marketing and not even know it! Here are a few examples.

Surely you have heard of, attended or maybe even hosted a webinar by now. Webinars are a great form of content marketing. Having one speaker or an entire panel educate and train an audience on a specific matter allows you to engage and interact with your target market for anywhere from 30 minutes to an hour and a half. Coming up, insideARM will be hosting an insideOperations webinar on Call Monitoring.

Statistics over the years have shown that social media and blogs take up a huge chunk of total time spent online in terms of usage. Blogs & social media are longer term content marketing initiatives. They require commitment. It is a marathon, not a sprint. Consistent posts, having an overall theme, and truly helping your readers are all keys to having a successful blog or social media program. A great example of a blog campaign is RevSpring’s Accelerate Revenue Blog on boosting your bottom line with better, faster, and more efficient communication featured on

Reports are another way to share your expertise without being overly sales-y. These can come in the form of a report but can also consist of fact sheets, info briefs, case studies, whitepapers, or any other materials developed in order to demonstrate knowledge. A recent example of white paper is Neustar’s whitepaper released on Understanding TCPA.

Have great ideas but need help writing content? Consider it done. offers custom content services. Our editorial team will work with you to create the perfect asset for you! By utilizing your content marketing on or through, you can deliver your message to your ideal ARM audience.

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