To break it down to its essential message: credit cards want you to be in debt. They actually don’t care how you establish that debt — whether it’s that family trip with your dad to Norway or letting your dog have a say in the house you buy or whatever the heck is happening here. They want you in debt and they want you to take your time paying back that debt because that’s how they make money.

I’m not suggesting this as a jumping off point for righteous indignation (entirely; but put a pin in that); businesses are in business to make money. I do wish, however, that credit card companies were honest about their motives rather than cloaking them in manufactured nostalgia or fabricated emotion. (“Yes, Virginia; there is a bottom line.”)

Read the full post on Forbes.com.


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