Experian Launches New Credit Score to Better Evaluate Small-business Risk

Costa Mesa, Calif., — Experian®, a global information services company, today announced the launch of its Small Business Credit ShareSM financial acquisition score. The new commercial credit score predicts the likelihood that a small-business applicant will become severely delinquent or chronically delinquent on a financial instrument such as a commercial credit card, an installment loan or a lease within the next 12 months. The highly predictive financial acquisition score allows Small Business Credit Share members to maximize their customer relationships by providing them with more attractive credit terms and limits.

“Now more than ever, commercial lenders and card providers require tools that enable them to accurately and confidently assess small-business risk at the point of application or portfolio acquisition,” said Allen Anderson, president, Experian’s Business Information Services. “We developed the new financial acquisition score using performance data from before and after the recent recession to make it highly relevant and more predictive when evaluating risk than competitive offerings.”

Experian’s Small Business Credit Share is a data reciprocity program that enables members across multiple industries to contribute more detailed commercial payment information than is typically provided. In exchange, members receive access to unique account data from financial and nonfinancial trade contributors. The new financial acquisition score is available exclusively to Small Business Credit Share members.

Membership in the Small Business Credit Share program provides access to Experian’s most robust tools, including:

• Market intelligence through customized portfolio benchmarking
• The new financial acquisition score
• Portfolio risk scores that predict delinquency at the product level
• Proprietary collection tools, including Delinquency Notification ServiceSM

To learn more about the Small Business Credit Share program, Experian’s new financial acquisition score or its other advanced business-to-business products and services, visit http://www.experian.com/b2b or call 1 800 520 1221.

About Experian’s Business Information Services
Experian’s Business Information Services partners with organizations to establish and strengthen customer relationships, enabling them to mitigate risk and improve profitability. The company’s business database provides comprehensive, third-party-verified information on U.S. companies of all sizes, with the industry’s most extensive data on the broad spectrum of small and midsize businesses. By leveraging state-of-the-art technology and superior data compilation techniques, Experian is able to provide market-leading tools that assist clients in processing new applications, managing customer relationships and collecting on delinquent accounts.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2009, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.