Numeracle and Avantive Solutions Help Businesses Achieve Instant Brand Recognition with Verified Calls by Google

Customer confidence in business communications strengthened through branded calling

MCLEAN, Va. -- Numeracle™ Inc. (“Numeracle”), the pioneer of Verified Identity™ for communications, today announced the collaborative success of a partner initiative with Avantive Solutions (“Avantive”) to enhance the customer engagement and performance of outbound business calls utilizing Verified Calls by Google.

Numeracle’s Entity Identity Management™ (“EIM”) platform enables service and technology platform providers, business process outsourcing (“BPO”) organizations, and contact centers to manage brand identity on behalf of enterprise clients for the purpose of business communications. This platform is also used to manage approval of branded Rich Call Data (“RCD”) assets associated with customer communications, such as brand name, brand logo, and call reason for the purpose of extending these assets to branded calling services, such as Verified Calls by Google.

“Millions of consumers are called by businesses every day, but most of us don't have the confidence to answer unless we recognize the caller,” said John Shirley, Partnerships Development - Business Communications, Google. “Verified Calls by Google aims to solve the problem of missed business calls and lack of consumer trust by showing the caller’s name, brand logo, and reason for calling, plus a verification symbol, confirming the identity of the caller in real-time.”

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