MCLEAN, Va. — Numeracle™ Inc.
(“Numeracle”), the pioneer of Verified Identity™ for communications, today
announced the collaborative success of a partner initiative with Avantive
Solutions (“Avantive”) to enhance the customer engagement and performance of
outbound business calls utilizing Verified Calls by Google.
Numeracle’s Entity Identity
Management™ (“EIM”) platform enables service and technology platform providers,
business process outsourcing (“BPO”) organizations, and contact centers to
manage brand identity on behalf of enterprise clients for the purpose of
business communications. This platform is also used to manage approval of
branded Rich Call Data (“RCD”) assets associated with customer communications,
such as brand name, brand logo, and call reason for the purpose of extending
these assets to branded calling services, such as Verified Calls by Google.
“Millions of consumers are called by
businesses every day, but most of us don’t have the confidence to answer unless
we recognize the caller,” said John Shirley, Partnerships Development –
Business Communications, Google. “Verified Calls by Google aims to solve the
problem of missed business calls and lack of consumer trust by showing the
caller’s name, brand logo, and reason for calling, plus a verification symbol,
confirming the identity of the caller in real-time.”
To utilize RCD technology to improve
live connect rate and call back metrics associated with a well-known
business-to-consumer brand, Avantive Solutions completed integration with Verified
Calls through Numeracle’s EIM platform and monitored key performance indicators
(“KPIs”) for a period of 120 days across called parties using Google Pixel and
eligible Android devices.
“We’re extremely impressed by the
results we’ve seen within the initial launch period,” said Frank Pettinato,
CEO, Avantive Solutions. “Across reachable devices, we recorded a 26% increase
in conversation rate, increased call backs, increased sales efficiencies, and
an overall decrease in cost per sale by 15%. The presentation of the brand name
and logo also improved customer experience and loyalty metrics, demonstrating
the addition of branding set the call up for greater success.”
“We recognize consumer choice
defines the preferred applications and devices used by consumers to
communicate,” said Anis Jaffer, Chief Product Officer, Numeracle. “By
integrating Verified Calls into our EIM platform, we are eager to continue the
momentum led by Avantive Solutions to deliver this leading-edge technology to
more brands as well as extend additional Google products, such as Verified SMS
and RCS Business Messaging, via one unified platform.”
For more information on Verified
Calls visit: https://www.numeracle.com/verified-calls-by-google. To learn how to leverage Verified Calls to
enhance your customer campaigns, contact Numeracle at https://numeracle.com/contact
or Avantive Solutions at https://avantivesolutions.com/contact-us.
About Avantive Solutions
Avantive Solutions,
founded in 1988, is a Purpose-Driven global technology and business services
company specializing in innovative customer engagement, strategic sales and
robust digital marketing solutions. The Company’s Omni-Touch™ platform provides
actionable insights through a proprietary stack of cloud-based analytics,
machine learning and artificial intelligence technology. Avantive Solutions
partners with world-respected brands including Fortune 100 companies in the
fast-growing tech and communications, financial services and healthcare
industries. To learn more about how Avantive Solutions is bringing purpose to
customer experience, go to avantivesolutions.com.
About Numeracle
Numeracle’s Entity
Identity Management™ (EIM) and Verified Identity™ platform empower the delivery
of legal, wanted communications. By working with technology providers,
carriers, device manufacturers, analytics companies, and others, we provide
visibility, control, and management across the major stakeholders influencing
communications delivery to give businesses control over their brand’s identity.
Core competencies include prevention and management of improper blocking and
labeling, KYC-based entity verification and credentialing for STIR/SHAKEN, and
branded communications through rich call data (RCD). To learn more, visit www.numeracle.com.
