FTC Workshop Tomorrow – Putting Disclosures to the Test

The Federal Trade Commission’s workshop “Putting Disclosures to the Test” is taking place tomorrow, Sept. 15, 2016, in Washington. The workshop will feature research on the effectiveness of disclosures made to consumers in a variety of areas from advertising to privacy policies.

According to the workshop announcement, the FTC has a long commitment to understanding and testing the effectiveness of consumer disclosure, and is especially interested in learning about the costs and benefits of disclosure testing methods in the digital age.  A number of factors impact the effectiveness of disclosures, including whether they contain the most essential information and consumers notice them, direct their attention towards them, comprehend them, and are able to use that information in their decision making.  Some testing methods are more appropriate than others for evaluating these factors.

FTC Chairwoman Edith Ramirez will provide opening remarks. The full event agenda and list of presenters is available online.