There is growing demand by customers to communicate when and how they want. In a recent study conducted by Interactions, 43% of customers say that talking to a live agent is their least preferred method of communication. You don’t have to look much further than the growing number of young adults all around us to see how most connect with each other, with brands, and with service providers. While young adults are a good group to study, I know many others (like me) who have similar preferences. Although what drives our preferences may be different, our needs are similar. I’m a busy, working mom. When I’m not working, I want to maximize quality time with my family. If I can pay a bill online or get a question answered through chat or email, while also searching Pinterest for a dinner recipe, waiting out piano lessons or fielding homework questions, I’m not only SOLD, I’m also grateful and loyal.
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