We offer a full range of advertising, marketing, and strategic services. The following is a list of things we’ve done for others, but we love to be creative and would be happy to discuss your specific aspirations in order to develop a program that uniquely suits you.
|Content Sponsorships||Social Media|
We’d welcome you to email Jennifer Szumiesz to receive a copy of our media kit, or to give us a call for a no-obligation consultation about your goals for the coming year.
Director of Client Marketing
You have many options today for advertising to your prospects. How do you choose where to spend your scarce marketing budget?
You certainly want a sizeable audience. You also want the right audience. And you need an audience that is engaged, because it is well-documented that a person needs to see a message at least 7 times before they will take action.
What about the reputation of the companies you associate with?
This is a critical time for the ARM industry. Both creditors and collectors are hyper-sensitive to doing business with companies that have the cleanest reputation, as well as the best results. You need to know who is behind your partners and vendors, and what they stand for.
insideARM is the most credible publisher of specialized news and information for the accounts receivable management (or “debt collection”) industry. insideARM.com was first launched under the name CollectionIndustry.com in 1999 and now has over 75,000 registrants.
We were the first to publish daily electronic news for the collections industry, we were the first to launch an online information portal, we were the first to have an industry job board, we were the first to launch a true virtual conference, and among many other “firsts”, we were there before anyone else in online advertising. Where insideARM.com has led, others have followed for years.
What does insideARM.com stand for?
As a media company, insideARM.com is driven by the mission to shift the public conversation about the ARM industry. Yes, the way we stay in business is primarily to sell advertising, sponsorships and marketing services. But that’s not what makes us get out of bed in the morning. We are excited by the possibility of making a difference. From a business standpoint, we believe that if we make a difference, people will come again and again. That makes it easier for us to make that advertising case to you. But the content, and the “difference-making,” must be the drivers.
Although we have been around the longest, we do not rest on our laurels. We are still a small, entrepreneurial group. We take chances, we engage in real consultative discussion with our clients about their business goals; if we believe we can help achieve them, we suggest a customized program to do so. If we don’t believe we can help, we have been known to say that.
What Our Clients Say
“insideARM.com has been an exceptional partner with DECA. We originally engaged insideARM for website and SEO enhancements and quickly noticed their capabilities and expertise in creating content. Their consultative approach led us to work in tandem to create a monthly healthcare receivables newsletter that we believe leads our industry in professionalism and substance. insideARM continues to consult with DECA to bring new ideas to us that will grow our business as well as make key market connections for us to expand our reach in the industry.”
John Owen, Director of Client Development, DECA Financial Services
I just want to let you know how happy we are with the relationship with Inside ARM over the past several months. Of all of the marketing campaigns we have undertaken at Persolvo, this campaign has been without a doubt the single most effective and measurable campaign we have done to date.
In starting the campaign with an industry survey, it allowed us to be more consultative in our sales approach and gather some extremely valuable and relevant data that confirmed many of our baseline assumptions through the responses provided by leading industry executives. With the help of your team in developing this survey, we received over 650 responses from creditors, collectors, debt buyers and legal recovery firms. Approximately 1/3 of those respondents asked for additional information and follow up, and we receive between 60 and 100 new leads each month as a result of the report downloads from the insideARM website. Our conversion rate on these highly qualified and interested contacts has been extremely high and the overall value for dollars invested in the campaign is both measurable and cost-effective.
I want to personally thank the team at insideARM for your commitment to making this campaign such a success and the suggestions and insight you all provided to shape the content focused approach that has been so effective. We look forward to a long and mutually beneficial relationship.
Jeff Dickey, EVP Sales and Marketing, Persolvo Data Systems
The best thing about insideARM.com’s webinars and about “Guaranteeing” Compliance: Better Hiring, Better Work Environment, Better Quality Management in particular is that they are conversational in nature, more of a dialogue and not a monologue. Not only are participants’ questions taken during the course of the webinar, they are answered while the topic is still being discussed and not “held until the end.” Follow up questions are also addressed in real time. Participants are also surveyed, and the moderators actually address the results of the surveys that are taken. The days of top-down, “I talk you listen” learning are over. If you want to experience “learning through conversation” as an alternative, the webinars from insideARM.com on timely and critical topics including regulation and compliance are a great way to go.
Joe Antonacci, Director – Training and Employee Development, National Asset Recovery Services (not a client; a webinar participant)
“You do your jobs well. I click on our ad every time I get an e-newsletter to make sure that the link is working and there has never been an issue. Sometimes you take it upon yourselves to change the size for the purpose of fitting it into a new slot “just to try something” and I love that. And this poll, asking me what I like and dislike for the purpose of improving yourselves. What a wonderful world it would be if more businesses were as concerned about their clients.”
Sean Keegan, National Marketing Director, United Recovery Systems, L.P.
“Once again, you guys do great – your email is killing the competition.”
Tom Fogarty, Media Buyer, Kelly, Scott & Madison
“We’ve had a fantastic First Quarter and signed up many new clients. I attribute that success in large part to our marketing on insideARM.com.”
Dennis Scholler, Lariat Software, LLC.
“I wanted to let you know that we had another successful drop! 91 conversions after day 1! What does insideARM.com do to yield these great results? Thanks!”
Adrienne Zulueta, Buzzgen
“I really do appreciate all your help. Most companies do not go the extra step these days. You always have for us.”
Mike Moore, CEO, Lonestar Turn-Key Systems, Ltd.
insideARM.com reserves the right to cancel or reject any advertising for any reason at any time. The publisher will not be bound by conditions which appear in printed form on ordering forms or copy instructions when these conditions conflict with the philosophy and intent of insideARM.com. insideARM.com also reserves the right to change the format or placement of its advertising offerings.