MENLO PARK, Calif -- As summer heat rolled in, the team at Latitude by Genesys selected a thirst-quenching nonprofit to support. Focused singularly on bringing clean and safe water to people around the world, Charity: Water is busy hydrating people year-round through the support of generous individual and corporate donors.

“This is an issue I’m interested in and Charity: Water is an organization that I personally support as well,” said Latitude Sr. Director of Business Operations, Cris Bjelajac. “What better time to turn our attention to the need for a staple like clean water than at the hottest time of year? There are still areas of the world where clean and safe water is simply not available or logistically complicated to obtain. Between travel hazards of getting to a water source and contamination hazards of unsanitary water sources, something that is an absolute necessity is still too often considered a luxury. Charity: Water has developed a transparent and efficient system of isolating the issues and providing solutions to help solve the water crisis with transparency and focus.”

Man on a mission 

Charity: Water was founded by Scott Harrison, a former New York City nightclub promoter. Per the organization’s bio, “After a decade of indulging his darkest vices as a nightclub promoter, Scott declared spiritual, moral, and emotional bankruptcy. He spent two years on a hospital ship off the coast of Liberia, saw the effects of dirty water firsthand, and came back to New York City on a mission,” says the nonprofit’s website.

World water crisis 

According to a study published by Unicef and the World Health Organization, 771 million people in the world live without clean water, equating to nearly 1 in 10 people worldwide. As the Charity: Water website notes, “The majority live in isolated rural areas and spend hours every day walking to collect water for their family. Not only does walking for water keep children out of school or take up time that parents could be using to earn money, but the water often carries diseases that can make everyone sick. But access to clean water means education, income and health—especially for women and kids.”

The Latitude Perspective

Latitude by Genesys aligns its charitable giving with causes that matter to the team. As problem-solvers and innovators themselves, the ethos of the team leans toward charitable organizations that work transparently to address critical issues through efficient problem-solving and processes that make a real difference in improving people’s daily lives.

This video explainsthe journey of a donation to Charity: Water including specific ways the international teams implement clean water projects. To learn more or join us in support of this cause, visit charitywater.org for a one-time or recurring donation.

About Latitude by Genesys 

Latitude by Genesys® is a comprehensive debt collection and recovery solution for managing all pre- and post-charge-off accounts and workflow processes. It provides collectors and agents with the tools to manage the debt collection and recovery process and provides full functionality for the collector’s or agent’s desktop and deploys as a true zero-footprint, browser-based environment. Since 1996, Latitude’s focus has been to provide the most forward-thinking, attractive solution to the business needs of different people and companies in the accounts receivable management (ARM) space. Acquired by Genesys in 2016, Latitude is continually growing, innovating, and reshaping the technology expectations and customer experiences of ARM companies and their consumers.


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