In today’s technology-driven world, people with cell or smart phones look at them countless times in a given day. In fact, in the course of reading these two sentences, you’ve probably looked at your own phone because of an incoming text or email or to fact check the assertion that people check their mobile devices “countless times in a given day.”
Since people spend so much time on their phones already—finding an app that helps improve health provides an added benefit to a behavior that Americans routinely engage in for other purposes. That rationale is part of the reason why Accretive Health’s recent partnership with Retrofit, Inc., is such an exciting move for our company.
Retrofit, Inc., is an innovative weight loss program that uses wireless devices and provides each client their own expert weight loss team. Not all of us gain weight the same, and not all of us are going to lose it the same. A program that tailors a fitness regimen to the individual, rather than shoehorning an individual into a program makes perfect sense with the way we tailor our technology to our lives.
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