Debt collectors added digital communications to their omnichannel outreach strategies as soon as regulators gave the green light on emailing, texting and other forms of digital communication. While each channel has its pros and cons, testing can help you identify which channel may work best for different types of consumers. For example, some people may be more likely to open and respond to emails than a text or letter. Emailing can also be less expensive than sending texts, direct mail or making phone calls. To successfully incorporate email and ensure right-party contact, you need a verified and up-to-date email list.
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There is never a shortage of news in the world of debt collection. At insideARM, we try to help you stay on top of the most crucial news by bringing you one piece of relevant news each day. We publish articles covering topics our editorial team thinks are the most important for ARM industry professionals to stay compliant while increasing revenue. That said, even with a streamlined news source, it can be difficult for even the most organized person to stay on top of what is going on in an industry that is changing rapidly. So, starting today and continuing weekly on Mondays, we are going to bring you the insideARM Weekly Recap, a synopsis of everything we highlighted during the week and why our editorial team thinks you should know about it.
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