Modern Consumers: Survey provides insight into communication preferences, customer service priorities, and reactions.
Consumer preferences, priorities, and expectations are constantly changing. Instead of attempting to analyze rear-facing data and being a step behind, TCN has gone straight to the source to provide a vision for the future.
For the 4th year in a row, TCN partnered with OnePoll (a marketing research company specializing in online quantitative research and polling) to survey 2000 US adults. The August 2024 survey provides insights into how consumers view their interactions with contact centers, call centers, and customer service.
In this eBook you’ll learn the following about today’s consumer:
- Communication preferences and trends
- Customer service priorities
- The importance and impact of results
- Common frustrations
