
Latitude by Genesys, a leader in debt collection software solutions, recently showcased its commitment to corporate social responsibility (CSR) by sponsoring the 10th Annual Springs Run in Gainesville, Florida. This event, benefiting The Florida Springs Institute, highlighted the company’s dedication to fostering community resilience and protecting natural resources.
A Partnership for Environmental Preservation
Florida’s freshwater springs are among the most valuable ecosystems in the state, producing millions of gallons of clean water daily and supporting diverse wildlife. However, these vital resources face growing threats from pollution, overuse, and climate change. The Florida Springs Institute plays a crucial role in addressing these challenges through scientific research, education, and advocacy.
Latitude by Genesys aligned with this mission by sponsoring the 10th Annual Springs Run, a community event that raised funds and awareness for spring restoration efforts. The event brought together local residents, businesses, and environmental advocates to support a shared goal of preserving Florida’s natural treasures.
“Florida’s springs are not just a local resource—they’re a national treasure,” said Cris Bjelajac, Senior Business Director of Latitude by Genesys. “We’re honored to support an event that connects people with such an important cause.”
Making an Impact: The Springs Run in Action
Held at First Magnitude Brewing, the Springs Run offered participants a chance to actively engage with the cause. Runners, walkers, and volunteers joined forces to raise funds that directly support The Florida Springs Institute’s restoration projects.
Latitude employees participated alongside community members, reflecting the company’s values of environmental stewardship and active involvement. Beyond financial sponsorship, the company’s presence at the event reinforced its commitment to making a tangible difference in the communities it serves.
Why Corporate Social Responsibility Matters for the ARM Industry
In the accounts receivable management (ARM) industry, CSR initiatives like Latitude’s sponsorship of the Springs Run are becoming increasingly important. As businesses face growing expectations to address social and environmental issues, companies that embrace these responsibilities are better positioned to build trust with stakeholders.
Latitude’s approach goes beyond transactional relationships. By investing in initiatives like the Springs Run, the company demonstrates how environmental stewardship and community support can create lasting, positive impacts.
“CSR isn’t just a buzzword—it’s an essential part of who we are as a company,” Bjelajac emphasized. “We’re proud to contribute to causes that align with our values and make a real difference.”
Looking Ahead: A Long-Term Vision for Community Impact
Latitude’s sponsorship of the Springs Run is just one example of its broader commitment to creating positive change. The company plans to expand its CSR efforts, focusing on initiatives that address pressing social and environmental challenges while fostering stronger connections with its clients and communities.
“Our goal is to lead by example, showing how businesses in the ARM industry can make a meaningful impact,” Bjelajac said. “We hope others are inspired to join us in supporting causes that matter.”
Get Involved
Latitude by Genesys invites peers, clients, and industry leaders to explore ways to contribute to meaningful causes. Learn more about Latitude’s community-driven initiatives and innovative solutions on their website. To support The Florida Springs Institute’s mission, visit their website.