Chicago, Ill. -- As the global economy shifts and consumer credit markets evolve, credit decisioning requirements have become even more complex and customized. To better address the rapidly evolving needs and priorities of financial institutions, TransUnion (NYSE: TRU) announced today an expansion of its go-to-market strategy for decisioning solutions by including leading decisioning platforms within its global Strategic Alliance Distribution Partner Program.

The expansion was driven by TransUnion’s extensive research of how to best meet long-term decisioning needs within the financial services industry. The findings uncovered a growing need for more open and flexible platforms with self-service capabilities—both of which empower business users to change custom rules, add new data sources, and update custom risk models to adapt to the market in real-time. To deliver the best service possible, TransUnion’s world-class data and analytics solutions are now also available via Strategic Alliance partners for credit decisioning.

“Today’s announcement will ensure financial institutions—both large and small—gain access to world-class data and analytics solutions in rapid fashion,” said Aaron Smith, TransUnion’s vice president of global platform partnerships. “In selecting partners for the program, we engaged in a rigorous evaluation that included 130 categories and 20 sub-categories. Based on their assessment and our customers’ current and future needs, we partnered with industry-leading decisioning platforms such as GDS Link, Provenir, and others.


The new partners expand on TransUnion’s existing Strategic Alliance Distribution Partner Program, which includes leading providers within Collections, Loan Origination Systems, Data Analytics, Core platforms, and more. The addition of decisioning providers will meet customers’ rapidly evolving needs for increasingly complex and custom decisioning requirements across the customer lifecycle.

“As a global leader in credit risk management, we are thrilled to join TransUnion’s Strategic Alliance Distribution Partner program for decisioning,” said Paul Greenwood, CEO of GDS Link. “Our customer-centric decisioning automation platform, Modellica, coupled with TransUnion’s world-class data and analytics, provides a better experience for lenders and borrowers alike. Together, business users can expand upon the value of their TransUnion data, while they build, test, and deploy risk strategies in real-time without the need for heavy reliance on IT resources.”

In addition to the agility and flexibility made possible by decisioning partners, business users can also greatly expedite the delivery of much-needed roadmap items and key functionality that can immediately solve for their requirements.

“Organizations must be able to make accurate credit decisions instantly to deliver superior customer experiences, and Provenir’s AI-powered decisioning platform makes it possible by bringing together the essential components of data, AI and decisioning,” said Kathy Stares, Executive Vice President, North America for Provenir. “We’re enjoying great success partnering with TU to help clients respond quickly to market changes and make smarter, real-time decisions.”

While partner availability varies by region, customers who require an industry-standard solution to drive their prequal and prescreen strategies can still rely on TransUnion for its decisioning solutions and ongoing support, keeping their data, attributes, and scores available in a flexible, scalable manner which fits their needs.

Find out more about TransUnion’s Strategic Alliance Distribution Partner Program network here.

About TransUnion (NYSE:TRU)

TransUnion is a global information and insights company that makes trust possible in the modern economy. We do this by providing an actionable picture of each person so they can be reliably represented in the marketplace. As a result, businesses and consumers can transact with confidence and achieve great things. We call this Information for Good.® A leading presence in more than 30 countries across five continents, TransUnion provides solutions that help create economic opportunity, great experiences and personal empowerment for hundreds of millions of people.

About Provenir

Provenir helps fintechs and financial services providers make smarter decisions faster with our AI-Powered Risk Decisioning Platform. Provenir brings together the three essential components needed – data, AI and decisioning – into one unified risk decisioning solution to help organizations provide world-class consumer experiences. This unique offering gives organizations the ability to power decisioning innovation across the full customer lifecycle, driving improvements in the customer experience, access to financial services, business agility, and more. Provenir works with disruptive financial services organizations in more than 50 countries and processes more than 3 billion transactions annually.

About GDS Link

GDS Link is a global leader in credit risk management, providing tailored software solutions and analytical and consulting services. Our customer-centric risk management and process-automation platforms are designed for the modern lender in their pursuit to capitalize on the entire credit lifecycle. By providing a personal, consultative approach and leveraging our own industry-leading knowledge and expertise, GDS Link’s solutions and services deliver exceptional value and proven results to thousands of clients around the world.

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