A Compliant Text Message Service Begins with the Consent – And Ends with Big Results

This article previously appeared on the Ontario Systems Blog and is republished here with permission.

A text message service (otherwise known as “SMS,” or “short message service”) is the functional and legal equivalent of a voice call placed to a mobile phone.  As such, a text message is regulated by the Telephone Consumer Protection Act (TCPA) and triggers all the same compliance requirements as do autodialed voice calls placed to mobile phones.  But TCPA compliance is only the beginning.  A compliant text message service must also satisfy the standards imposed by the Cellular Telephone Industry Association (CTIA).

TCPA Consent