What the Showtime Rotisserie Slogan Can Teach Us about Marketing

Jennifer Szumiesz

We have all heard “set it and forget it” chanted through the crowd during the Ronco Showtime Rotisserie infomercials. While the slogan works great for that product, the same cannot be said for a marketing campaign. In order to be successful with any branding, lead capture, thought leadership, or exposure initiatives, you should not set up the program and then forget about it.

You need to measure your efforts every step of the way. Measuring gives you the ability to make smart and informed decisions, and have your time and money be well spent.