Australasia?s leading provider of business intelligence services Baycorp Advantage today announced it intends to change its name to Veda Advantage, subject to shareholder approval at the company?s Annual General Meeting to be held in October.
Veda Advantage is a combination of ?Veda?, derived from an ancient word for knowledge and rhyming with ?leader?, and ?Advantage?, representing both the competitive benefits customers obtain from leveraging the company?s data and analytics capabilities, as well as a bridge to the company?s history.
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