SoundBite Communications Named an ‘Innovator’ by Bank Technology News

SoundBite Communications, Inc. (Nasdaq: SDBT) today announced that it has been named one of the most innovative companies of 2008, according to Bank Technology News, a leading publication for financial technology executives. SoundBite is recognized for its Intelligent Communications Platform, an on-demand, multi-channel solution that leverages automated voice, text and email messaging. It allows organizations to transform their traditional customer communications strategies to take advantage of consumers’ growing preferences for communicating via mobile phones and text messaging. SoundBite launched its next-generation platform in May 2008.

"The Innovators" is Bank Technology News‘ annual ranking of the 25 most advanced people, companies and technologies defining the future of financial services through innovation. More than 200 companies were considered for this year’s top spots, which honors progressive thinking, vision and innovation — especially vital during tumultuous times. SoundBite and the rest of the executives and companies that comprise this year’s Innovators are profiled in the November 2008 issue of Bank Technology News. To read the profile on SoundBite and view the full list, visit http://www.banktechnews.com/.

"Multi-channel strategies are imperative for institutions looking to expand their offerings in consumer financial services, particularly those that are applicable to mobile commerce," said Holly Sraeel, editorial director of Bank Technology News. "SoundBite’s progressive approach to multi-channel communications is an important component of an institution’s customer engagement efforts."

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