OMAHA, NE ? infoUSA, (Nasdaq: IUSA) the leading provider of proprietary business and consumer databases and sales and marketing solutions, today announced that it has signed a long-term licensing agreement with Naviant Marketing Solutions, Inc. As part of the agreement, Naviant will license infoUSA’s DQI3 consumer database, the industry’s largest, most accurate and most comprehensive source of consumer demographic and lifestyle information.
DQI3 is infoUSA’s most recently expanded database, including data selects on consumer location, housing, gender, age, credit, household income, and information on credit card and mail order purchases for 250 million consumers and 120 million households. DQI3 also contains a unique numbering logic which enables customers to integrate real-time purchasing data, including online information, directly into their CRM/e-CRM software.
Naviant is the leading provider of precision marketing tools that enable marketers to identify, target, reach and build relationships with online consumers. It’s proprietary High Tech Household File is the largest and most comprehensive resource of active online households, including more than 34 million verified active online households, representing 66 percent of the U.S. online consumer market.
Dr. Charles Stryker, Chairman and CEO of Naviant, said, ?We are very excited to enhance our High Tech Household File with infoUSA’s consumer database, which contains the most accurate, comprehensive and timely information available today. Integrating this data with Naviant’s online household data will further solidify our position as the premier provider of information and tools that enable direct marketers to target online consumers.?
Vin Gupta, Chairman and CEO of infoUSA, commented, ?infoUSA has developed the finest and most accurate consumer database due to our proprietary method of compiling and verifying every data element. We are certain that the integration of this enriched consumer data will enable Naviant to offer more value-added solutions to their direct marketing customers, for both traditional and online targeted marketing campaigns.?
About infoUSA
infoUSA (www.infoUSA.com), founded in 1972, is the leading provider of business and consumer information products, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoUSA has the most comprehensive data in the industry, and is the only company to own a proprietary database of 250 million consumers and 14 million businesses under one roof.
The infoUSA database powers the directory services of the top Internet traffic-generating sites, including Yahoo! (Nasdaq: YHOO) and Microsoft (Nasdaq: MSFT). Nearly 3 million customers use infoUSA’s products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes.
infoUSA headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500.
About Naviant
Naviant Marketing Solutions, Inc., a subsidiary of Naviant, Inc., is a leading provider of integrated precision marketing tools for online and offline environments, enabling marketers to identify, target, reach, and build relationships with online consumers. Naviant’s solutions enable its clients to achieve superior marketing results by targeting online consumers with the exactness of traditional direct marketing.
The company’s proprietary database of active Internet users is one of the largest and fastest growing databases of online households available. Naviant’s products and service offerings cover four areas: Registration, List Services, Affinity Marketing Programs, and e-Mail. Founded in 1997, Naviant is headquartered in Newtown Square, Pennsylvania and has offices in various cities throughout the U.S., Europe, and in Canada.
For more information on the company, visit www.naviant.com or call 877-819-6480.
Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company’s business and financial results is included in the company’s filings with the Securities and Exchange Commission.
