COSTA MESA, CA – Experian®, a global information solutions company, today announced the release of the National Business Database offering access to the most comprehensive, high-quality data to build successful business-to-business marketing campaigns. With a new architecture and a re-designed data structure, Experian’s National Business Database provides users with unmatched versatility and efficiency in all aspects of searching, building and delivering business-to-business data.
“With extensive credit and marketing data, this enhanced database makes Experian the best resource for industries who use direct mail, telemarketing and CRM channels as their primary B2B account acquisition methods,” said Mark Zablan, president of Experian’s Business Information Solutions. “The new National Business Database contains marketing information on 16 million businesses delivering the most accurate and comprehensive source for targeting new prospects and gaining valuable intelligence on existing customers.”
The National Business Database also provides improved data quality through the newest search and match technology, as well as the freshest data available through monthly file updates. For companies that target small to midsize businesses, including home-based businesses, Experian provides information on unique prospects that are not found in other business-to-business databases.
Every record in the National Business Database is assigned a persistent Business Identification Number, which allows a client to maintain the most accurate information and history on a business over time — regardless of name, address or other changes. The Business Identification Number helps to identify duplicate records within a client’s database, and matches new prospects against existing customers to track any changes within the business such as mergers, acquisitions or expansions.
Utilizing the National Business Database, Experian clients recognize the following benefits:
- Ability to better identify potential customers with enhanced data quality
- Improved efficiency in data management using a persistent Business Identification Number, which tracks a company and maintains an accurate history of that company
- Opportunity to better segment marketing lists and expand a customer base with more than 150 demographic and credit data fields available
The National Business Database also features Experian’s Commercial Intelliscore and new Market Intelliscore, which predict the likelihood of a business going 90 days beyond payment term. These scores help clients better target their prospects and eliminate high-risk businesses from their marketing campaigns. These models, along with the new technical architecture and improved data quality will provide scores on more records than ever before, providing B2B marketers with more profitable and optimized marketing initiatives.
For more information about the National Business Database, visit www.experianbizinsight.com or call an Experian sales representative at 800-509-5604.
About Experian
Experian® is a global leader in providing information solutions to organizations and consumers. It helps organizations find, develop and manage profitable customer relationships by providing information, decision-making solutions and processing services. It empowers consumers to understand, manage and protect their personal information and assets. Experian works with more than 40,000 clients across diverse industries, including financial services, telecommunications, health care, insurance, retail and catalog, automotive, manufacturing, leisure, utilities, property, e-commerce and government. Experian is a subsidiary of GUS plc and has headquarters in Nottingham, UK, and Costa Mesa, Calif. Its 13,000 people support clients in more than 60 countries. Annual sales exceed $2.3 billion. For more information, visit the company’s Web site at www.experian.com.
