Credit Card Ads Place Renewed Focus on Security

By Eric Dash, NY Times

When Visa USA learned last month that a data breach had put the personal information of millions of its customers at risk for theft, the company’s top executives huddled to come up with a plan for responding to the inevitable concerns. A public relations team sought to reassure consumers. Marketing managers looked for a way to address in Visa’s advertising its cardholder security fears, which a phone poll showed were at all-time highs.