Bringing credit and debit card personalization to all of its client credit unions, TNB Card Services today announced an easy to use, design-it-yourself functionality that will help tie cardholding members ever more closely to their credit union payment cards.
TNB’s card personalization tool will be rolled out to its processing and agent issuing clients this spring. It is a technologically advanced online feature that allows credit union member cardholders to completely personalize their plastic, using digital photographs or graphic elements of their choosing. They can also select from a number of pre-selected card images. By working with TNB, credit unions can engage members by offering the card customization experience from the credit unions branded website. Cardholders are able to design the look of their card using the convenience of their personal computer.
“Nothing moves a card to top-of-wallet status better than personalization,” said Mitch Raymond, senior vice president of product development at TNB Card Services. “Cardholders who are emotionally invested in their cards tend to use them much more often, pushing their monthly average balances higher as well as increasing their number of transactions.”
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