Equifax Inc. today announced that it is working with AutoTrader.com to empower consumers during the car buying process. Through the new AutoTrader.com Credit Center, which is powered by Equifax, auto buyers can tap into a wealth of information on how credit impacts their ability to purchase a vehicle as well as tips on fraud and identity theft protection and preparing for a major purchase.
“Equifax has joined forces with the leading online auto classifieds marketplace to arm today’s car buyers with the information they need to make informed buying decisions,” said Steve Ely, group executive, Personal Solutions, Equifax. “Through our relationship with AutoTrader.com, Equifax helps connect the more than 10 million qualified buyers who visit AutoTrader.com’s Web site each month with valuable resources to better understand their credit, helping them take control of the car buying experience.”
Through the AutoTrader.com Credit Center, consumers gain access to a portfolio of Equifax Personal Solutions resources, including promotions for select products such as the 3-in-1 Credit Report with Score Power®. Delivered in an easy-to-read format, the 3-in-1 Credit Report enables consumers to view a line-by-line comparison of their credit file from all three nationwide credit reporting companies.
Also featured on the AutoTrader.com Credit Center is Score Watch™, a score monitoring product consumers have the option to purchase. Score Watch monitors and alerts users when there is a meaningful change to their credit score – a key factor in credit decisions.
“The AutoTrader.com Credit Center is one more way we empower consumers coming to our site by giving them the best array of options to ensure a successful car buying experience,” said Chip Perry, president and chief executive officer, AutoTrader.com. “Our relationship with Equifax enables us to offer today’s car buyers and sellers easy access to the most reliable and up-to-date information about their credit.”
