Consumer Preference for Co-Branded Airline Credit Cards Has Grown by 73%

NEW YORK – A new report by market research publisher Packaged Facts shows that, of some 6,500 consumer payment card customers surveyed, those who prefer co-branded airline cards has grown 73% between 2000 and 2003. “The U.S. Market for Co-Branded and Affinity Credit Cards” goes on to report that 93% of those surveyed say the value and features of co-branded cards prompt them to use the cards more often than other types.

Packaged Facts adds that co-branded cards are beginning to get a second look. The wave of co-branded activity that began in the early nineties, when almost every industry, from petroleum to airlines, car manufacturers to supermarkets, hastened to bring a co-branded card program to market, had reached its ebb by the end of the millennium. However, 2002 marked the beginning of a renewed interest in co-branded cards. A variety of industries have entered the arena, from entertainment moguls like Universal Studios and Disney, to retailers like Starbucks.