NEW YORK – A new report by market research publisher Packaged Facts shows that, of some 6,500 consumer payment card customers surveyed, those who prefer co-branded airline cards has grown 73% between 2000 and 2003. “The U.S. Market for Co-Branded and Affinity Credit Cards” goes on to report that 93% of those surveyed say the value and features of co-branded cards prompt them to use the cards more often than other types.
Packaged Facts adds that co-branded cards are beginning to get a second look. The wave of co-branded activity that began in the early nineties, when almost every industry, from petroleum to airlines, car manufacturers to supermarkets, hastened to bring a co-branded card program to market, had reached its ebb by the end of the millennium. However, 2002 marked the beginning of a renewed interest in co-branded cards. A variety of industries have entered the arena, from entertainment moguls like Universal Studios and Disney, to retailers like Starbucks.
“Co-branded cards have the potential to offer a wealth of information to both banks and their partners on cardholder behavior. Because the cards reward purchasing behavior outside of the co-branded partners’ points of sale, information can be obtained about a cardholders’ purchasing patterns,” said Don Montuori, Acquisitions Editor for Packaged Facts.
“The U.S. Market for Co-Branded and Affinity Credit Cards” presents exclusive, insider information that is unavailable from any other source. The report relies upon information gathered from exhaustive interviews and thousands of pages of research from top players to deliver comprehensive coverage of the market. From consumer usage and debt trends, to rewards programs and usage fees, this report is designed to give readers a competitive edge.
Priced at $3000, this report can be purchased directly from Packaged Facts by clicking http://www.packagedfacts.com/pub/980743.html . It is also available through MarketResearch.com.
About Packaged Facts
Packaged Facts, a division of MarketResearch.com, publishes research reports on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, and demographics. For more information visit www.PackagedFacts.com, or contact Matthew E. Seward at 301-468-3650 x205, or mseward@marketresearch.com.
