GE Money Eyes Slice of Japan Home Loan Market

GE Money, the consumer finance arm of General Electric Co., said on Wednesday it hopes to grab a 100 billion yen ($931.7 million) slice of Japan’s housing loan market in two to three years after launching its brand in Japan on April 1.

The firm, which already operates a consumer loan company and a credit card firm in Japan, said it would target higher-income customers with its new venture, which will offer mortgage and personal loans under the GE Money name.

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