CINCINNATI – Convergys Corporation today announced plans to increase awareness of the unique value it delivers to clients and shareholders. Beginning in April, Convergys will launch business and trade media ads featuring Convergys’ new “Outthinking. Outdoing.” brand message.
Convergys’ brand message articulates the critical interplay of its business expertise (thinking) and superior performance (doing) — backed by over 20 years of unique experience delivering superior value for its clients through solutions in customer care, human resources, and billing. The brand message is a promise to clients that Convergys is outthinking and outdoing on their behalf every day.
“With this new brand message, we better communicate what differentiates us — that is, the ability to create business knowledge from actual experience to solve our clients’ business problems,” said Jim Orr, Chairman, President, and CEO of Convergys. “Because Convergys helps our clients manage millions of customer and employee interactions each day, we have unmatched operational experience that informs our thinking. Our brand message is a simple, but powerful, expression that distinguishes us and the way we deliver value.”
“Convergys has a great story to tell, and is a company with strong leadership and great values,” said Steve Centrillo, Executive Vice President and Managing Partner of darkGrey, the ad agency that helped Convergys develop the new brand message and campaign. “While regularly recognized as a Fortune Most Admired Company, Convergys is still a relatively young company that has the opportunity to grow its brand recognition worldwide. Its new brand message communicates the perfect synergy of thought and action that Convergys applies to creating and delivering value for its clients and shareholders every day.”
According to IDC Analyst Brian Bingham, “Convergys’ new visionary brand message has global appeal, addresses all of the company’s lines of business, and aligns with Convergys’ portfolio of high-value products and services.” He added, “Convergys continues to move toward value-based differentiation in the marketplace by shifting away from providing commodity products and services to focusing on providing solutions and strategic recommendations that, when implemented, yield solid results.”
The new brand message will debut with Convergys ads in the Wall Street Journal (globally), the Financial Times (globally), BusinessWeek, Forbes, the Harvard Business Review, and Optimize, as well as in leading trade publications such as CRM magazine, Billing World & OSS Today, and HR Executive in North America. Ads will also appear in target trade publications in EMEA, LATAM, and APAC, where Convergys has significant operations and clients.
