U.S. credit card companies are seeking new ways to appeal to consumers as banks, retailers and card issuers step up marketing efforts, crowding the field with their brand names.
Executives from two top credit card companies told the Reuters Banking Summit this week they expect to see more efforts to co-brand cards with top retailers, refine advertising messages that promise special features like security guarantees and develop more enticing products and bonuses to cardholders.
Credit card companies raised their ad spending on traditional media like television and newspapers by 32 percent last year to $1.8 billion, according to tracking firm Nielsen Monitor-Plus.
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