Predictive Modeling Becomes Affordable for Mid-Market Customers

Clever predictive models and analytics are used mainly by the large Fortune 3000 companies. They are often complex, require highly trained users, and are prohibitively expensive to deploy and manage. In the same way as BI vendors promise "bringing BI to the masses", eBureau promises "predictive scoring for the masses". The strategy is similar: make the solution quicker and easier to deploy, reduce the up-front costs, and improve the speed of response and overall performance.

So what is predictive scoring? When you apply for a loan, the loan provider refers your application to a credit bureau like Experian or Equifax. They add up your outstanding loans and credit cards debts, review how well you have performed (e.g. did you make all your repayments on time?) and "score" the credit risk for the inquiring lender, predicting the probability of repayment default for the loan provider. There are however other uses for predictive scoring.