NEW YORK – The rate of revenue growth in the third quarter for the leading online job boards — Careerbuilder, Monster and HotJobs — far exceeded the rate of growth for traditional newspaper classified ads in the recruitment category, according to data released today by Corzen, Inc. (www.corzen.com). Overall growth for the national job boards was 47.4 percent compared to 15.9 percent for newspaper classifieds during the third quarter, 2004.
“Although the newspapers still generate more revenue in print than the job boards do online, the difference in the growth rates is dramatic,” said Bruce Murray, CEO, Corzen. “This is the third consecutive quarter where online revenues have grown faster than print, which all but confirms the view that online classifieds will eventually overtake print classifieds in volume and revenue.”
Corzen measures online job postings and revenue for approximately 200 US markets, tracking the trends in advertising spending by employers. In addition to tracking the total number job postings on newspaper and national job board sites, Corzen also tracks the companies using online job boards on a weekly basis.
About Corzen
Corzen makes it simple for clients to track external market conditions that affect important categories of revenue and expenses. The company focuses on marketplaces that are undergoing fundamental changes and lack a source of relevant, timely information about market conditions. Corzen is based in New York City.
