eCredit, a foremost provider of U.S. business information services, unveiled its new name today – Cortera. The name Cortera reflects the company’s position as the leader of the next era of corporate intelligence.
“Cortera is positioned at the intersection of today’s rapidly increasing information availability and businesses’ demand for more valuable insights into the companies they interact with,” said Jim Swift, president and CEO, Cortera. “The free Internet is still the great frontier with vast, largely unstructured data, while traditional business information providers are expensive, slow and often limited to pre-Internet ways of thinking. Businesses are screaming for the best of both worlds and Cortera’s mission is to bring it to them.”
To help move Cortera’s broadened business strategy forward, the company has added Austin Paris as its senior vice president of sales. “I am thrilled to join Cortera at such an exciting time in its history,” said Paris. “Our business customers can benefit tremendously from Cortera’s offerings. The company sets itself apart from other business data providers through its ability to deliver high quality business insights in flexible ways and at exceptional value.”
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