New MasterCard Rewards Program Converts Loyalty Points into Donations for Nonprofits and Schools

PURCHASE, NY – MasterCard International today announced an agreement with Nietech Corporation that will give MasterCard® cardholders the ability to convert accumulated reward points into cash donations for the nonprofits and schools of their choice. The program, known as COMMUNITYcash(SM), is available immediately to all MasterCard credit card and debit card issuers in the United States. It will be marketed through MasterCard Member Relations and the Loyalty Consulting and Rewards Services team of MasterCard Advisors.

“COMMUNITYcash turns reward points into charitable dollars for a MasterCard cardholder’s chosen nonprofit and/or school beneficiaries,” said Bill Mathis, senior vice president, Member Relations, MasterCard International. “Unlike any other card-loyalty program, COMMUNITYcash weds MasterCard card issuers with the social and community interests that matter most to their customers.”