Capital One Financial Corporation (NYSE: COF) today announced the launch of the Capital One Card Lab, a convenient online tool designed to help consumers select from a menu of terms and options to build their own credit card. The Capital One Card Lab site offers an array of options related to interest rate, annual fee, rewards and even the design on the front of their card and allows consumers to select the combination of features that are most important to them.
“Consumers today want control and expect the ability to customize products to meet their needs,” said Pam Girardo, spokesperson for Capital One. “Instead of buying music albums in the store, people are compiling their own online – and rather than buying a car off the lot, people can now design and purchase the precise automobile they desire online. Capital One is pleased to empower our customers to build their own credit card online.”
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