Telemarketing as we knew it has changed since the Federal Trade Commission?s do-not-call registry took effect. For inbound, marketers are looking at speech applications to automate certain predictable calls, replace their interactive voice response touch-tone systems or offer new services.
Cutting costs involved with live agents is one reason. The other is the better use for nearly repetitive tasks. These marketers, in many cases, have specific projects this year that will require speech applications.
Voxify Inc., Alameda, CA, is one such supplier. It creates what it calls automated agents with the conversational skills to handle advanced customer service calls such as reservations, sales and account requests.
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