Fair Isaac Corporation, the leading provider of analytics and decision management technology, today announced that First Data Corp., a global leader in electronic commerce and payment services, is using Fair Isaac’s Blaze Advisor™ business rules management system.
First Data requires flexible and precise decision management solutions to maintain leading-edge risk management and marketing strategies, and utilizes advanced data mining and scoring techniques to develop predictive models. To bring optimized strategies to action, the company uses the Blaze Advisor system to implement strategy models and scorecards rapidly across a variety of information systems and customer channels. First Data can easily add additional scoring models, such as those developed with Fair Isaac Model Builder, which allows the company to deploy customized and finely segmented customer management strategies.
“Blaze Advisor allows us to implement newly developed business and risk management strategies with a decision engine that was built for high-volume processing environments,” said Giancarlo Marchesi, senior vice president of Global Decision Management at First Data. “This innovative technology better enables First Data to attract and retain merchants, enhance service and manage risk — thereby adding value to its merchant revenue sharing alliance relationships.”
“Flexibility, agility and speed of implementation continue to be critical to any decision management platform,” said Mark Layden, general manager and vice president of Enterprise Decision Management Software at Fair Isaac. “First Data’s compressed timeframes and high-volume transactions demonstrate the strong results that thousands of companies that rely on Fair Isaac decision management technologies have come to expect.”
Blaze Advisor system is part of Fair Isaac’s software and solutions for Enterprise Decision Management, which combines data analytics, modeling and policy-level control to let companies define and manage their automated business systems for improved efficiency and greater profitability.
