A new marketing guide, designed to help credit unions power up the growth of their credit and debit card portfolios, has been published by TNB Card Services. The easy-to-use planning tool guides credit unions in developing a card marketing program that can reach and exceed their growth targets.
Credit unions that actively market their card programs achieve stronger net retail sales, higher outstanding balances and interest income, more accounts on file, and reduced attrition. The TNB 2006 Card Marketing Guide offers an effective mix of solutions for acquisition, activation, retention, and loyalty programs. From in-branch programs to convenience checks and balance transfer promotions, TNB works with its client credit unions to develop successful campaigns to drive card usage and increase revenue.
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