3 Tips to Promote the New Health Insurance Exchanges for Your Indigent Population

April Wilson,
RevSpring

Now that October 1 has come and gone, it is time for hospital revenue cycle professionals to consider how the new health insurance exchanges can be leveraged to grow revenues.

Several studies have shown that the average American does not understand how the Patient Protection and Affordable Care Act (PPACA) will impact them, nor do they understand how to buy health insurance under the new exchanges. Although grants are available for hospitals willing to be navigators (meaning that those hospitals will market the new exchanges to their local communities), there are other ways that not-for-profit hospitals can help their local community understand their options.