Medio Systems to Launch Mobile Performance Ad Network

Ingenio, Inc., the pioneer and leading provider of Pay Per Call(R) advertising, and Medio Systems, the leading provider of mobile search and advertising solutions, today announced a partnership to integrate Ingenio Pay Per Call ad listings into the newly-launched Medio MobileNow(TM) Ad Network.

Starting in Q2, 2007, Ingenio Pay Per Call advertisements will appear in response to consumer search queries across mobile properties participating in the Medio MobileNow Ad Network. The Ingenio Pay Per Call advertiser only pays when a consumer initiates a call to the business from their mobile phone, thus ensuring completely measurable results from mobile ad campaigns.