Oracle and Acxiom Partner on Knowledge-Based Data Management Solution

Oracle, the worldwide market share leader of Master Data Management (MDM) software and services, and Acxiom Corporation, a world leader in customer and information management solutions, announced an intent to work together to offer the industry’s first pre-packaged and integrated, content rich Knowledge-Based MDM solution. Leveraging both companies’ respective strengths and technology, Oracle and Acxiom plan to bring to market a powerful, integrated solution that will allow organizations to better understand their customers, and help increase sales and marketing effectiveness and reduce overall cost of ownership with faster implementation and deployment.

"With the Knowledge-Based MDM solution, Acxiom and Oracle are making a significant step towards providing an economically compelling pre-packaged third generation MDM solution," said Chief Research Officer for the CDI Institute Aaron Zornes. "With this announcement, enterprises can expect fast time-to-value with accurate customer data in an economical and real-time offering."