Latin America is one of the fastest growing regions in the world and, because of free trade agreements, provides a source of potential new buyers for U.S. goods and services. However, when entering a new market like Latin America, knowing the local culture and the business environment are two key elements that can help to ensure success, according to global trade credit insurer and accounts receivable management provider Euler Hermes ACI.
In a special report, "Critical Elements Intrinsic to Conducting Business in Latin America,” Euler Hermes ACI Senior Vice President – Director of International Development, Marketing & Strategy Arjan van de Wall discusses unique market details for business executives looking to expand into the Latin American market. "Latin America’s culture is very rich and differs quite a bit from the U.S. business culture,” he said. "The market has tremendous growth potential, but you need to do your research and use all of the resources available to you to ensure the successful expansion of sales to this region.”
The report focuses on several main points about the Latin American market, ranging from language and communication styles to political and economic risk. Topics covered include:
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