Despite the prevalence of automated voice messaging, some organizations must still devote time to overcoming concerns about how an AVM solution can be more effective than live agents or a predictive dialer. These concerns typically center around three common myths:
The purpose of this article is to dispel each of these myths, and arm businesses with the information needed to fully leverage AVM as an integral component of their customer contact strategies.
Myth #1: AVM Shouldn’t Be the Dominant Contact Strategy
Research suggests that AVM is growing in acceptance thanks to the increased use of the technology and to Generation Y and X’ers, who are even more comfortable with innovation. The fact is that a number of organizations already use AVM as their dominant contact strategy and have effectively shelved or replaced existing on-premise dialing solutions while growing their overall organizations. They’ve run extremely disciplined head-to-head tests to measure response rates and challenge this myth. So, what do these people know that others do not?
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