TNB Promotion Adds 500 Cardholders to One Credit Union Portfolio

TNB’s latest card acquisition promotion was a rockin’ success for East Texas Professional Credit Union. The $334 million credit union, brought in more than 500 new cardholders in July and August through an in-branch promotion designed by TNB, which supported the MasterCard® Roots of Rock consumer card promotion.

TNB provided East Texas Professional and other participating credit unions with a complete promotion-in-a-box marketing kit. The kit contained flashing guitar magnetic lapel buttons, window clings, tent cards, posters, and giveaways for members. TNB also offered card information and training to ensure employees were comfortable marketing the card products. An employee sweepstakes gave every employee a chance to win prizes such as MP3 players, T-shirts, and music downloads, plus a chance at the grand prize, a $1,000 MasterCard gift card.  In addition to the prizes TNB offered, East Texas Professional rewarded two employees each week with cash prizes.

East Texas Professional decorated each of its seven locations with vintage rock music posters and inflatable guitars. Members were treated to rock-themed events each Friday, in which they received “Roots of Rock” simulated tattoos, root beer served in themed cups and popcorn bags carrying the “Roots of Rock” logo. The events were used to solicit members to apply for the credit union’s credit card, as well as to encourage existing cardholders to use their card for a chance to win an all-expenses-paid trip to meet and greet Jon Bon Jovi, Eric Clapton, or Kenny Chesney at a concert. The consumer promotion was sponsored by MasterCard.