The nation’s health insurance exchanges open for business Oct. 1, a little more than three months away, so expect to be hearing a lot about them this summer.
The federal government is spending millions to promote the national health insurance exchange and had distributed millions to states that are setting up their own exchanges.
The biggest player in promoting the exchanges is Enroll America, a coalition of nonprofit health organizations, that will be sending people into the field conducting a door-to-door campaign and participating in community events to spread the word about the nation’s healthcare insurance requirement.
“We are keeping the message simple and focused on things people need to hear [about] the health care options best for them and their families,” Anne Filipic, president of Enroll America, told CNN Money.
Thousands are being recruited throughout the country to help promote the exchanges. Cover California, expected to be the largest of the state exchanges, will hire thousands to canvas the state and get individuals signed up, reports The Raw Story.
Although the actual number of men and women employed to promote the exchanges is unknown and, according to the Raw Story article, no one is saying, this mini-boom in employment is expected to be comparable in effort to the national census taken every 10 years.