PDF Download - 10 pages + bonus 8 page PDF
What kind of first impression does your website make?
There are many elements to making sure your website is working for you. Maybe you need a total website redesign; maybe you could do just fine with some tweaking. Either way, it's important to revisit your face to the world on a periodic basis to be sure it's doing what it should.
When you go to a website to check out whether you want to do business with a company, what are you looking for? You likely make assumptions about them based on how their website looks, and what it says - or doesn't say.
Assuming you have some interest, is there an easy and obvious way to get in touch with the company? How hard are you going to work to take action, especially if there are other places that do the same work or offer the same products?
Get step-by-step instructions for improving the critical parts of your website
A full website review can be overwhelming. If you don't have the budget to get outside help, we break it down and give you road map for starting on your own. Even if you end up hiring someone in the future, this foundational work will be very helpful to that process and likely save you time and money.
Free Bonus! Get step-by-step instructions for developing your unique company story
Facts tell. Stories sell. Have you ever heard this? Does it ring true for you? Facts, like the industries for which you collect, the types of technology you use, etc. are important. But many agencies or collection law firms can say the same as you. Your unique story is what makes the difference from one firm to the other. Take the time to articulate what's special about your debt collection agency or law firm, and you will have the edge over your competitors. It will also be a lot easier to write the copy for your website. ARM Lead Gen Lesson 5 includes Lesson 4: How to Develop Your Compelling Story as a free bonus.
This Lesson can stand on its own, but you may wish to enhance your results by ensuring that you are targeting the most effective keywords for your business, and that you've done some basic SEO (search engine optimization) work on your website. If you'd like step-by-step instructions for identifying the best, most specific phrases that help the creditors you want to find your company, or if you need the SEO Basics, you may wish to purchase ARM Lead Gen Lesson 1: Identify Keyword Phrases Your Clients Use or ARM Lead Gen Lesson 2: Make Sure Google Can Find You
You may also wish to explore how to help your site appear -- and stay -- at the top of Google search results. This doesn't happen through SEO alone; you've got to have a regular stream of content. For more more about this, check out ARM Lead Gen Lesson 3: Get to the Top of Google Results.
Want more like this?
This Lesson is part of a complete Collection Agency Lead Generation Kit, which may be purchased in its entirety at a discount to the cost of the individual sections.
The full Kit also includes bonus collateral. We have compiled some well-crafted explanations and graphics for issues and questions that most ARM firms are likely to face from clients and consumers. You can use these materials in your print pieces and your website to add third-party credibility to standard responses about the value of the ARM industry. Topics include:
- Collection agencies play a key role in the economy
- Receivables decrease in value as they age
- Complaints about collection agencies are misunderstood
- Best practices for the client-collection agency partnership