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Why should I care about "SEO" or search engine optimization?
Many debt collection agencies have websites. Unfortunately, many debt collection agency websites are not likely to be found unless a user specifically types in the company name. This is why you must care about SEO.
You've undoubtedly heard this term before but may not understand it. While this is not meant to be a 400 level course on SEO, we'll give you the essence of the concept to the degree needed for you to get started.
It's not rocket science, but there are some important things you need to do with your website to make sure Google can find you and display your website within search results for keyword terms and phrases that relate to your business.
Targeting the right keyword phrases is essential to your business
The most effective websites focus on a set of keyword phrases that are highly relevant to the content or business of the site. They are used strategically within content and also a little behind the scenes to increase the chances that the right pages of the right website will come up when your target client types in one of your targeted phrases.
This Lesson assumes you have your list of keyword phrases ready to go. If you'd like step-by-step instructions for identifying the best, most specific phrases that help the creditors you want to find your company, you may wish to purchase ARM Lead Gen Lesson 1: Identify Keyword Phrases Your Clients Use.
The next Lesson? Get to Page 1 of the Google search results!
Want more like this?
This Lesson is part of a complete Collection Agency Lead Generation Kit, which may be purchased in its entirety at a discount to the cost of the individual sections.