SANTA BARBARA, Calif. – The National List of Attorneys (The NL) announced the promotion of R. Geoffrey Stevens to President, while longtime owner and industry visionary Jeffrey Zuck will take on the role of Chief Executive Officer. Stevens will now oversee the daily operations of the company, freeing up Zuck to expand the market for contingency-fee collections and subrogation legal claims.

“Geoff brought more than 20 years of technology marketing, sales, and operations management experience to The NL when he joined us as our Sr. Vice President of Revenue in 2017,” Zuck said. “His in-depth knowledge of how digital analytics and pay-for-performance accountability revolutionized the advertising industry was a roadmap for restructuring The NL to deliver objective, measurable results to help improve financial outcomes for our premium network of forwarder and legal clients. The NL has been rewarded with 26% year-over-year growth even during the pandemic’s unprecedented impact on the ARM community.”

Stevens said, “I look forward to leading the ongoing development of The NL’s unique cloud-based, data-driven technology and service offerings that provide market intelligence to our clients. Through both the alternative-fee-arrangement (AFA) attorneys in the company’s exclusive NL Advocate™ network and our wide range of collection agencies, factors, debt purchasers, insurance providers, and other clients that forward legal claims at an enterprise level, we all can improve our ROI by using performance data and industry benchmarks to make better-informed decisions about our business.”

As CEO, Zuck will focus on expanding the industry’s total market size through outreach to single proprietors, gig workers, and similar small businesses (SMB) not currently engaging third parties for collections. Traditionally underserved by the current ARM industry due to low individual claim volume compared to overhead costs, many SMBs face existential cashflow consequences from uncollected receivables. The company’s latest NL Advantage™ product provides an outsourced pay-for-performance solution to efficiently aggregate, streamline, bundle, and refer these claims, providing new business and revenue streams for The NL’s engaged collection agency, debt purchaser, and attorney clients.

About The National List of Attorneys

The National List is the cloud-based B2B hub for the world’s premier network of Pay-for-Performance collections and subrogation attorneys, along with the forwarding business clients that engage them to legally improve financial outcomes. For more information, visit

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